Let’s try a new feature: Media Monday

I am pretty darn bored with this blog. Changing the look isn’t solving the issue, not that I believed it would. I started this page to write about “things” and “stuff.” When it began, I didn’t really know what those things, or that stuff, would be necessarily. I met my goal for a short while, posting about items that were interesting, or funny, or touching, or irritating to me. Then, life and other things seem to get in the way and ideas were lost, or seemed not important enough to talk about, and I got lazy as well. Perhaps that was due in part to my student status, perhaps to a general growth of apathy as the newness of blogging wore off, or perhaps I simply cannot sustain anything remotely intelligent and thought-provoking for any length of time.

So I think that it’s time to re-introduce and re-grow the concept that I originally had in mind when I began on WordPress. After all, my little tag line under my title does same something about “random musings” focused on my myself and the world in general. I’m not seeking profound, or deep, or even necessarily insightful. I mostly just want to talk about stuff that catches my attention. So, for the very first Media Monday I give you:

Pinot Noir In a Can

This news item passed through my local report this morning as I was feeding the cat at 5:30. Hmmmm. Maybe an interesting concept. I mean we already have wine in a box, and wine in those tiny, individual serve bottles packed in tidy four pack cartons. We have regular wine bottles and we have mega size, mega volume bottles. We have wine at Costco and wine at Totally Wine & More, and wine in chic wine boutiques and bars. 

Apparently I am not highly informed regarding burgeoning wine market trends. When I searched for more on this story Google informed me that this trend of wine in a can has been happening over the last few years. What can I say, I like my wine in a bottle. I used to be a real wine snob and demand that it be a corked bottle. Arthritis, and some societal pressure, has led me to believe that twist top wines have their merits as well. It took me a while to get over the fact that good and less expensive wine could be had in twist top version. This was always my idea of twist top wine, cultivated as a teenager:

from http://www.pinterest.com/pin/265501340502441125/
from http://www.pinterest.com/pin/265501340502441125/

Although I did also enjoy a fine glass of this as a teen:

from http://drinks.seriouseats.com/2011/04/drinking-the-bottom-shelf-boones-farm.html
from http://drinks.seriouseats.com/2011/04/drinking-the-bottom-shelf-boones-farm.html

And who can forget this gem:

from http://30daysout.wordpress.com/2009/11/20/zin-and-the-art-of-vomiting/
from http://30daysout.wordpress.com/2009/11/20/zin-and-the-art-of-vomiting/

I am happy to report that my palate has been refined since those earlier days of sticky, sweet, cough-syrup wines. In fact, as it is still summer, my latest favorite is a nice, crisp, slightly tart and only mildly fizzy Vinho Verde such as these from Famega or Gazela

from http://www.bonappetit.com/drinks/wine/article/the-ba-guide-to-summer-wine-pt-1
from http://www.bonappetit.com/drinks/wine/article/the-ba-guide-to-summer-wine-pt-1

I find it rather sad, this new wine in a can. The brand featured in this media story is packed by the Union Wine Co. located in Tualatin, Oregon. Lovely, lovely wine country in Oregon, but how appealing is this:

Source: David L. Reamer
Source: David L. Reamer

So much is lacking here. Can this understated can really compare with the wine of my youth? Can this can really rise above Annie’s vibrant color, Ripple’s fine aging, or Boone’s Farm clear glass bottle and fancy lettering?

Also, according to the article linked originally, one of these cans is going for a whopping $6. I might very well pay (and have actually paid) six bucks for a nice glass of red. But, that red came in a glass, having been poured from a glass bottle (twisty or corked) and was most likely being sipped in an atmosphere of semi-refined yet casual appreciation of the work involved in the wine making itself. The article also states the advantages of wine in a can. We in the Pacific Northwest really loath the sound of empty wine bottles clinking and clacking inside our day packs as we meander through the rain forests and coastal grass in our Birkenstocks. The reality is that we pack out around here. It is an unwritten rule (actually the DNR does state this rule in writing) that what comes in goes back out and who wants to take a chance that one of those empties may break inside the pack? 

Crushed cans would seem to add real convenience, and take up less room in the day pack which means that we can carry more in and easily slug down can after can as we enjoy nature. No wonder this product is from our sister state of Oregon.

 

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2 thoughts on “Let’s try a new feature: Media Monday”

  1. In Moscow you can get gin and tonic (with lime!) in a can. I had to try one, obviously. I don’t think I managed more than two or three sips. Based on that experience, I share your skepticism for wine in a can. But now I want to try it!

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